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To celebrate the launch of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique collaboration is underway. Pokémon's creators and the Natural History Museum are opening a pop-up shop featuring exclusive items. Enthusiasts will find offerings including plush toys, art prints, and writing supplies that are inspired by the museum's aesthetic. For collectors, though, will be a specially made Pikachu card, given as a gift with purchase for the pop-up. The store will operate both the physical location and its web counterpart between late January and mid-April.

The Book Behind the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology represents a highly anticipated tome filled with stunning illustrations that show creatures in their natural habitats. It's essentially like the kind of research a Pokémon Professor could produce after trainers provide field notes, or what Charles Darwin could have sketched if the famous islands were populated by Pidgeys instead of finches. Part of the charm lies in the book's serious treatment, presenting Pokémon as worthy of subject for inquiry. Author Yoshinari Yonehara and illustrator Chihiro Kinoshita each possess doctorate degrees in animal behavior and ecology.

Why This Promo Card Stand Out

The company regularly for The Pokémon Company to release cards celebrating big events and brand collaborations. A lot such promotional cards typically highlight the famous electric rodent who serves as the franchise mascot. What distinguishes this new museum card however, is the unusually large dimensions. While precise specs were not immediately shared, its distribution will certainly be highly restricted, with fans able to get only a single card with each transaction.

Curbing Speculator Interest

Per a company announcement, some of the merchandise will also be sold beyond the institution itself. But, broader availability will only be select retailers within the UK. Importantly, fans will not be able to purchase this promo via the online Pokémon Center. While reseller interest is inevitable, it appears they're going to have trouble stockpiling large numbers on this occasion. For those feeling left out, consider an alternative like Pokémon Fossil exhibit headed to the Windy City in the coming months.

"Every penny from purchases from the Museum shop and its online store, which covers these items, support the Natural History Museum’s charitable mission. This includes the efforts of hundreds of researchers who are scientific inquiry to discover solutions to the planetary emergency," the statement notes.